UniquePers
Lisbon · Est. 2019
A personal branding studio · Lisbon, since 2019
Essays, podcast notes, and the occasional unflattering LinkedIn teardown — written by the same Lisbon writers who run client engagements. No templates, no growth hacks, no "10 frameworks to go viral." Read the writing, then decide if our diagnostic is for you.
Three recurring formats
01
Long-form arguments from our strategists about positioning, narrative, and the parts of personal branding the LinkedIn advice economy gets wrong. 1,800 to 3,400 words, no listicles.
Bi-weekly · written by Mariana, Daniel, and senior strategists
02
Show notes for the studio's podcast — 112k monthly downloads — with the sharpest exchanges timestamped, transcribed, and answered in writing. The conversations we couldn't fit on the show.
Weekly · every Friday, after the episode drops
03
Public founder profiles reviewed cold: what's working, what reads as templated, what would survive a journalist's interview. Names included only with consent — most are anonymised.
Monthly · with a UPV score for each profile
Featured & awarded
Latest issue · Vol. 27
Founder Essay · 2,640 words
Why "post three times a week" is advice for people who don't yet know what they stand for — and a working method for finding the line that does the actual work of positioning.
UniquePers Sessions, Annotated
Notes from a 58-minute conversation with a Seed-stage CTO whose entire category collapsed around him. What he replaced it with, and why most "pivot your narrative" advice would've failed him.
LinkedIn Teardown
Strong operator, careful writer, completely indistinguishable from the next forty operators in his category. We annotate the eight posts that built the problem and the three sentences that could break it.
Founder Essay
A dissent from our own industry: who should absolutely not hire us yet, and the two founder profiles for whom early personal branding is a measurable tax rather than an asset.
Personal branding isn't the sentence above your head at a conference. It's the sentence people finish when you've left the room — and right now, for most founders, it's the same eight words everyone else is finishing with.
— From the editor's note, Vol. 27
If the writing resonates
A 90-minute Brand Strategy Diagnostic with Mariana or Daniel — a working session, not a sales call. You'll leave with a written UPV score (0–100 audit of how unrepeatable your current positioning is), three specific edits to your public profile, and an honest read on whether we're the right studio to keep going. We turn down 99.6% of diagnostics that pass our intake.
Prefer to keep reading? See how we work →